C2C: Country to Country Festival 2018, 5 UK Country Music Acts to Watch by Gareth Williams

For most people, country music evokes images of Stetsons, cowboy boots and the deserts of the Deep South. And though these are perfectly legitimate symbols, this increasingly popular genre is a whole lot more diverse than one might ordinarily assume. To gain some understanding of how broad a church this music really is, I would recommend a visit to the annual C2C: Country to Country Festival which takes place at the O2 Arena in London. Here, you will find an incredible range of sounds that might seem completely opposite to one another and yet, in the world of country music, sit happily alongside each other in perfect harmony. There is no better example of this than from this year’s event, which I have recently returned from. Within a couple of hours on Sunday night, there featured mod-inspired rock, gospel-infused folk, and bass-laden pop. In no other genre would you get such an array of musical styles playing to the same enthusiastic audience, one after the other. Yet this is the joy of country music. It embraces almost every musical style. The only necessary ingredient is good storytelling.

Country music is a genre that is growing in popularity on both sides of the pond. But its rise in Britain has been especially notable in the last couple of years. Many point to the emergence of The Shires as the starting point for the growing interest here. Indeed, their debut single Nashville (Grey Skies) resulted in my own conversion to country. Whether it began before then, there is little doubt that their subsequent success has opened a door for British country music artists, and the success of C2C has further demonstrated a huge appetite for the genre. Having attended the event for the first time last weekend, it was so pleasing to see and hear the quality of the British acts on show. Don’t get me wrong, the Main Stage concerts, featuring the big stars of American country, were incredible. Yet I was especially excited by the range and wealth of talent on show from this side of the Atlantic. To this end, I would recommend any number of review sites to read about the fabulous talent that was on show from across the pond. Here, I simply want to highlight five British country music acts in particular that I think you should look out for in the coming weeks and months:

Elles Bailey

Bristol-based Elles Bailey combines rock, blues and country to create a mature, soulful sound. Her high-energy performance went down a storm on the Big Entrance stage. Touring to smaller venues around the UK and Europe, be sure to check her out. You are sure to be thoroughly entertained.

Katy Hurt

Soaked in country music from a young age, Katy Hurt is now maturing into one of the UK’s finest singer/songwriters. With a debut album on the way, these are exciting times for this young female artist who is a great advocate for country music here in the UK.

Clara Bond

Having discovered Clara Bond during my early forays into Twitter, I was already well acquainted with her music before seeing her play live on the Busking stage at the weekend. Her debut EP Out of Towners is a brilliant record, full of country pop vibes and catchy lyrics. She is definitely one of my top female UK country music artists to listen to.

The Adelaides

If you love the gorgeous harmonies of Wildwood Kin and Ward Thomas then The Adelaides are sure to be your thing. These three girls create such beautiful melodies and have such a sweet rapport on stage. Be warned though. You’ll never look at jelly babies in the same way again after their song of the same name…

Twinnie

Why hasn’t this lady released an album yet?! With vocals to rival that of Imelda May and a sparkling personality to boot, Twinnie is surely going to be a major breakthrough act at some point in the near future. A Yorkshire lass with a dry wit and a soulful sound, I think it’s fair to say that she’s the Kate Rusby of the country music world.

These guys are just a small selection of the fabulous talent that is emerging on the UK country music scene. Exciting times are ahead, of that there is no doubt!

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